Media Intelligence Analyst

Posted January 11, 2023

Employment Type Contract/CTH

Duration 12 months

Start Date January 11, 2023

Marcomm Inc. is hiring for a Media Intelligence Analyst! 

As a Media Intelligence Analyst, you’ll contribute to an analytics program that enables teams to make data-informed recommendations. You will help advance and protect our client’s brand & reputation by helping to administer our global media intelligence program, enabling users across the company and contributing to ongoing monitoring and analysis.

Responsibilities include:

• Overseeing the day-to-day administration of global earned & social media intelligence tools
• Providing support to tool users, including facilitating onboarding and training for new users and enabling continued tool engagement with ongoing education and consultation
• Managing tool training, onboarding, community sites, and other user support activities
• Serve as lead for orchestrating Integrated Media team platform metrics and data visualization
• Contributing to always-on brand monitoring & reporting and activation/ad-hoc research needs
• Overseeing and assisting in the maintenance of data sources (queries, etc.), including the ongoing cleansing of data for relevance and sentiment

Minimum Qualifications:

• Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution
• Minimum of three (3) years of combined experience in business, mathematics, statistics, or another relevant field where data and analytics are foundational
• Proficiency in the English language

Additional qualifications that could help you succeed even further in this role include:

• Experience with transforming data into compelling stories
• Ability to synthesize large data sets across multiple sources and generate actionable insights
• Ability to draw comprehensive insights and conclusions presented in a manner that is understandable to a variety of stakeholder audiences
• Experience working with a diverse set of stakeholders in a global, corporate environment
• Experience building and maintaining executive dashboards & visualizations
• Strong technical expertise in digital metrics, including:
  • Social intelligence tools (Brandwatch, Sprinklr, Traackr, BuzzSumo, or other comparable tools)
  • Enterprise level web analytics (Google Analytics, Adobe Analytics, etc.)
  • Traditional media monitoring tools (Trendkite/Cision)
  • Business intelligence and data visualization tools (Power BI, Tableau, Datorama etc.)

• Ability to ensure accurate details while not losing sight of the strategic big-picture
• Strong collaborator who can produce impactful work, help educate broader teams, and ensure users understand how to work analytics as a consideration into decision-making processes
• Skill in guiding partners to ask strategic and relevant questions and provide the appropriate data to answer them
• Anticipates future needs and takes projects from planning to deployment; able to work across teams to implement
• Strong organizational, project management and communication skills
• Displays professional, confident, and positive demeanor, with ability to maintain poise and deliver results under pressure

Other Traits

• Data-driven w/strong written, verbal and presentation skills.
• Strong time management skills and attention to detail
• Ability to fail fast and pivot; a self-starter
• Ability to prioritize effectively

Marcomm Inc. is headquartered in Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is “best-in-class” because we’re committed to hiring the brightest, most qualified talent available.

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