Social Media Coordinator

Posted January 10, 2023

Employment Type Contract/CTH

Duration 12 months

Start Date January 10, 2023

Marcomm Inc. is hiring for a Social Media Engagement Coordinator!

The Social Community Engagement Coordinator will be responsible for leading owned and earned social media for our client’s Construction and Home Improvement Markets Division, which includes a variety of well-known brands.   In this role, you will work closely with the Marketing Communications Manager, Global Marketing Center Social Media Manager, creative agency partners, and platform partners to further establish brand social media presence across existing and emerging platforms. The ideal candidate should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities.

Role Responsibilities:

• Increase brand relations, presence, and equity through owned social channels with content that aligns the brands to relevant, timely trends and conversations.
• Provide social channel expertise, guidance on best practices, media formats and placements to impact overall social channel strategy, planning, content development, plan execution, and performance.
• Drive earned reach across influencer, gen pop culture, UGC and other approaches to expand our brands’ reach and relevance among key audiences and demographics.
• Stay on top of latest social media trends/pivots and explore new platforms for brands to responsibly expand social media presence.
• Engagement Strategy: Leverage BrandWatch / Tracker and other social listening pages to monitor trends, keywords, accounts to actively engage with, communicate with brand team on opportunities. Partner with the Global Marketing Center to identify key trends, hashtags, keywords, influencers and UGC for opportunities to engage, interact and increase brand equity within shared spaces, while continuing to look for new opportunities for the brand(s).
• Content Development: Work with cross-functional team members (e.g., R&D, creative/agency partners) to recommend and develop industry-leading social creative assets.
• Posting: Schedule, post, analyze and moderate organic social posts across social platforms, including Facebook, Instagram, Pinterest, TikTok, Twitter, LinkedIn, and others as they emerge.

• Community Management: Monitor owned social media channels, moderate, and respond to comments, escalating product feedback/issues to internal teams. Proactively drive conversations between the brand and its social community where relevant, ensuring brand voice and quality standards are met during these interactions.
• Community Engagement: Proactively engage with influencers, brands, celebrities, athletes by writing comments, DMs and reactions to extend the brand’s reach with target consumers beyond owned channels.
• Analysis & Insights: Keep a pulse on the category/brand conversations, content performance, and the trends. Analyze social listening and owned social media performance data to create quarterly and ad-hoc reports on organic post activity and brand sentiment. Use insights to make recommendations to drive further audience growth and engagement.

Basic Qualifications: 

• Bachelor’s degree from an accredited institution
• Two-three (2-3) years of experience posting and managing social media accounts for a professional organization or agency, including Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter, LinkedIn and/or YouTube.
• Strong experience with third party social management platforms like Sprinklr, Sprout, Tweetdeck, Curalate, Bazaarvoice, etc.
• Background in writing social media copy, including adopting brand tone and social media best practices
• Effective digital media communication skills, including experience in community-building/de-escalation communication techniques

Preferred Qualifications: 

• Experience communicating and presenting to senior management
• Proficiency in Microsoft Excel and PowerPoint
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-paced environment
• High level of accuracy and attention to detail
• Keen problem-solving and trouble-shooting abilities

Marcomm Inc. is headquartered in Minneapolis. The types of Marketing, Interactive, Digital and Creative jobs we offer are dynamic, fun and always fast paced. Our employment package is “best-in-class” because we’re committed to hiring the brightest, most qualified talent available.

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